Learn to grow organic traffic that converts, in Google and in AI search, with regular one-to-one SEO coaching from an eCommerce SEO consultant.
You do the work; I make sure it’s the right work, in the right order, and that you understand why.
In six months, you’ll go from feeling confused and stuck to being clear, confident and in control of your store’s SEO.
- 6 months
- Fortnightly for €800 or weekly for €1,500
- 1-hour sessions
5+ years with mid-to-large eCommerce stores · Multilingual markets
Companies I’ve consulted and worked with
Why SEO for online stores is so hard to get right
Most SEO advice is written for blogs and local businesses. Online stores have different problems: thin category pages, duplicate product variants, filters that create thousands of URLs, and AI assistants recommending products before anyone reaches Google.
You’ve read the guides. You’ve installed the SEO app. Maybe you’ve paid an agency that sent monthly reports you couldn’t act on. Traffic still isn’t where it should be, and every source tells you something different.
The problem usually isn’t effort. It’s that eCommerce SEO has its own rules, and most advice ignores them. Add AI search on top, and it’s hard to know what deserves your limited time.
Who this eCommerce SEO coaching is for
You run your own store
You’re on Shopify, WooCommerce or a similar platform, you handle marketing yourself, and you want to understand SEO well enough to make good decisions without outsourcing everything.
You’re the marketer who got handed SEO
You work in-house at an eCommerce brand, SEO is now your job, and you want a senior specialist to learn from, a mentor who has done this for real stores, while you deliver results.
New to SEO or already doing it, we start from where you are. Beginners build foundations and a plan; experienced clients diagnose what’s stalling and sharpen priorities.
What changes for you
Over six months, you stop second-guessing every change and wondering whose advice to follow. Instead, you understand how SEO works for your store and know exactly what to do next.
What we cover: category, product and technical eCommerce SEO
The coaching follows your store’s priorities, not a fixed syllabus. Typical eCommerce SEO topics we work on:
- Keyword research and search intent for categories and products
- Category page optimization: content, structure and internal links
- Product pages: descriptions, variants, duplicate content, structured data
- Filters and faceted navigation: what should and shouldn’t be indexed
- Technical issues: crawling, indexing, redirects, canonicals, site speed
- Out-of-stock, seasonal and discontinued products
- Content that supports categories: buying guides and comparisons
- Visibility in AI search and AI shopping answers
- Reading Google Search Console and analytics, and deciding what to do next
How the six-month SEO coaching programme works
The programme runs for six months of one-hour online sessions, weekly or fortnightly. You implement the changes between sessions, and we review the results together.
First weeks: we look at your store, your data and your goals, agree on priorities and set a realistic plan.
Every session: one hour together online, weekly or fortnightly depending on your tier. We share screens and work on your live store, not on theory. We review what you did, solve what got stuck, and agree on the next tasks. After each session you get the recording and a summary doc, so nothing gets lost. You implement between sessions.
Foundations
Baseline, quick wins, keyword and category priorities.
Improvements
Category and product page improvements, technical fixes.
Independence
Review results, troubleshoot, build your plan for after the programme.
An illustrative path, adapted to every store.
Which tier fits: fortnightly suits owners with limited time, since two weeks between sessions leaves room to implement. Weekly suits in-house marketers and stores with more to fix and the time to move fast.
Why six months: SEO changes take weeks to show up in the data. Six months gives you enough cycles of doing, measuring and adjusting to see what works for your store, and to build habits that last after the programme ends.
SEO coaching pricing: fortnightly or weekly
SEO coaching costs €800 for 12 fortnightly sessions or €1,500 for 24 weekly sessions, both over six months. Both tiers cover the same topics and include the same support; the difference is the pace. Fortnightly fits store owners who handle SEO alongside everything else: two weeks between sessions gives you time to make the changes before we meet again. Weekly fits in-house marketers whose job includes SEO, and stores with a lot to fix that want to move faster.
Fortnightly
- One session every two weeks
- Two weeks between sessions to implement
- Best if you run the store yourself
- Pay upfront, or in two payments of €400
Weekly
- One session every week
- Faster progress on bigger to-do lists
- Best for in-house marketers and growing stores
- Pay upfront, or in two payments of €750
Both tiers include
- One-hour, one-to-one online sessions in English or Russian
- A recording of every session
- A summary doc after every session, with what we covered and your next steps
- Plain-language explanations of anything technical
- Help reading your performance data
- Short questions by email between sessions
- An invoice in EUR for company purchases
You do the implementation. This is coaching, not an agency service: you make the changes, and I make sure you know what to change and why.
Payment is made before the first session. If you split it into two payments, the second is due halfway through the programme. Prices are final, with no VAT added.
Not sure it’s the right fit? That’s what the free discovery call is for, and if you cancel before your first session, you get a full refund. If you find later that the format doesn’t suit you, you can cancel at any point and get a refund for unused sessions. The programme discount applies only to the full six months, so sessions already held are charged at the single-session rate of €100, and I refund the rest.
Meet your SEO coach: Olga Zhukova
I’m an eCommerce SEO consultant with over five years of experience helping online stores attract qualified shoppers through organic and AI search. Most of my consulting work is with mid-to-large eCommerce brands, across markets and languages including Lithuanian, Latvian and Japanese.
That helps even if your store is smaller: you learn the approaches bigger stores rely on, scaled to your size and your time. And because I do this work every day, our sessions are based on what’s working in eCommerce SEO now, not on theory.
I coach in English or Russian, and my focus is making technical topics clear enough that you can act on them yourself.
“She explained every step of the process in an understandable way and made sure we were always informed about the progress and results.”Ingmar Rõustik, Sales director
“When I needed technical advice, she was always willing to lend a hand.”Eugene Emmer, Owner
SEO coaching vs. SEO consulting: which does your store need?
SEO coaching and SEO consulting both aim to grow your store’s organic traffic: coaching teaches you to run SEO yourself, while consulting puts an expert in charge of it for you.
| SEO coaching | SEO consulting | |
|---|---|---|
| Who does the work | You, with my guidance | I do the analysis and strategy for you |
| What you get | Skills, priorities and a process you keep | Audits, recommendations and a roadmap |
| Your time | A few hours a week between sessions | Mainly reviewing and approving |
| Cost | From €800 for six months | From €1,000 per month |
| Best for | Owners and marketers who want to run SEO themselves | Teams who want an expert to lead SEO |
Choose the SEO coaching programme if:
- You want to understand how SEO works and run it yourself
- You or someone on your team has a few hours a week to make changes
- You want to judge SEO advice, tools and agencies with confidence
- You’d rather invest in skills that stay with your business
Hire me as your SEO consultant if:
- You want an expert to lead your SEO strategy
- You don’t have time to learn SEO, but have a team or developers who can implement recommendations
- You need a detailed audit and a clear roadmap quickly
Not sure which fits? We can work it out on the discovery call, or see my consulting services.
Questions about SEO coaching for eCommerce brands
Why six months?
SEO changes take weeks to show up in your data. Six months gives you enough rounds of doing, measuring and adjusting to see what works for your store and build habits that last.
How often do we meet?
Weekly or fortnightly, depending on your tier. Each session is one hour, online.
Which tier should I choose?
Fortnightly if you’re running the store yourself and have a few hours a week for SEO. Weekly if SEO is a big part of your job or there’s a lot to fix and you want to move faster. We can talk it through on the discovery call.
What happens on the discovery call?
It’s free and takes up to an hour. We talk about your store, where you’re stuck and what kind of help you need, so we can both decide whether this programme is the right fit before you commit.
What happens in a session?
We meet online, share screens and work on your live store: we review what you did since last time, solve what got stuck and agree on your next tasks. You get the recording and a summary doc afterwards.
Is this for me if I’m completely new to SEO?
Yes. We start with the foundations and build a plan you understand. You don’t need technical skills, just time to implement between sessions.
I already know SEO. Is this still useful?
Yes. For experienced clients, sessions focus on diagnosing what’s stalling, technical eCommerce issues and sharper prioritization.
Do you make the changes on my site?
No. You do the implementation; I make sure you know what to change, in what order and why. That’s how you keep the skills after the programme. If you’d rather hand the work over, I also offer SEO consulting.
What’s the difference between SEO coaching and SEO consulting?
With coaching, you do the work and I guide you, so you build skills you keep. With consulting, I do the analysis and strategy for you. See the comparison above.
Which platforms do you work with?
Shopify, WooCommerce and custom-built stores, among others. If you’re unsure whether your platform fits, ask on the discovery call.
Can I contact you between sessions?
Yes, by email. I answer short questions briefly; anything that needs a longer discussion goes on our next session’s agenda.
Do you cover AI search?
Yes. We look at how your store and products appear in AI assistants and AI shopping answers, alongside Google.
Do you do local SEO?
No. The programme focuses on online stores selling nationally or internationally.
How much does it cost?
Fortnightly: €800, paid upfront or in two payments of €400. Weekly: €1,500, paid upfront or in two payments of €750. No VAT is added.
Can I cancel?
Yes. Before your first session, you get a full refund. If you find later that the format doesn’t suit you, you can cancel at any point and get a refund for unused sessions. The programme discount only applies to the full six months, so sessions already held are charged at the single-session rate of €100, and I refund the rest.
What if I need to miss a session?
Let me know at least 24 hours in advance and we’ll reschedule. You can reschedule up to 2 times on the fortnightly tier and up to 4 times on the weekly tier, and rescheduled sessions need to take place within the six-month programme. With less than 24 hours’ notice, the session counts as held. If I ever need to cancel, your session is always rescheduled.
Are sessions recorded?
Yes. After every session you get the recording and a summary doc with what we covered and your next steps.
Which languages do you coach in?
English or Russian.
Can you guarantee rankings or traffic?
No. Nobody honest can. What I can promise is clear priorities, expert explanations and a better-run SEO process for your store.
Ready to take charge of your store’s SEO?
Six months, 12 or 24 one-hour sessions, and a clear plan for your store. Start with a free discovery call to see if the programme fits.
Book a free discovery call