As an experienced SEO professional, I’ve seen countless online stores struggle with search engine visibility after launch. Time and again, I found myself fixing issues that could have been easily prevented if the right SEO steps were taken from the beginning.
This realization inspired me to create a comprehensive, 91-step SEO checklist specifically designed for new online stores. My goal is to help entrepreneurs set a solid SEO foundation right from the start, saving them time, money, and frustration down the road.
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When is this SEO checklist useful?
- For entrepreneurs launching a new online store: set your SEO basics right from day one and give your store a better chance to succeed in search rankings. This checklist helps you build a solid SEO foundation from the start and avoid costly SEO-driven redesigns down the road.
- During a store redesign: ensure you maintain and improve your SEO during the redesign process, avoiding common pitfalls that can hurt your rankings.
- For existing stores: use this checklist to audit your current SEO setup and identify areas for improvement, aligning your store with the latest best practices.
What’s included in the SEO checklist?
This comprehensive guide is divided into Pre-Launch and Post-Launch phases, covering everything from technical SEO to content optimization. It also includes a bonus section with recommended tools to help you implement and track your SEO efforts effectively.
Pre-Launch SEO optimization
- Day 1: Keyword Research
- Day 2: Category Structure Planning
- Day 3: Category Page Template Optimization
- Day 4: Product Page Template Optimization
- Day 5: Homepage and Navigation
- Day 6: Essential Pages Creation
- Day 7: Technical SEO Foundation
Post-Launch SEO optimization
- Day 8: Launch and Initial Checks
- Day 9: Analytics and Tracking Setup
- Day 10: Local SEO and GMB (for stores with physical presence)
- Day 11: Content Planning
- Day 12: Social Media Setup
- Day 13: Initial Backlink Strategy
- Day 14: Final Review and Future Planning
Bonus: SEO tools that won’t break the bank
To help you implement this checklist effectively, I’ve carefully curated a list of SEO tools that are both budget-friendly and user-friendly.
As a small business owner or entrepreneur, you shouldn’t have to choose between powerful functionality and affordability. These selected tools offer the best of both worlds, allowing you to optimize your online store without draining your resources or requiring advanced technical skills.
From keyword research to site audits, these tools will support your SEO efforts at every step of your e-commerce journey.
Remember, good SEO is an ongoing process, but starting strong can make all the difference in your e-commerce journey.